PIIE Graphic Standard update.
Charts and data visualizations are an essential tool of the Peterson Institute for International Economics (PIIE) on its mission to spread information, especially when targeting non-economists. With that in mind, one of the first major projects I did at PIIE was to re-design their visual data assets and graphics. Creating a set of visual assets and graphic standards that highly adaptable, functional, visually appealing while also being effective brand ambassadors and tools for PIIE outreach.
The use of charts and data visualizations were already a major part of PIIE's publications in 2018. The old blog charts were functional at showing data, but they did not have any substantial visually formatting. They were also formatting using pre-packaged software, with limited their output to a few specific chart types. The lack of visual formatting limited their use to being shown inside of PIIE publications and on the PIIE website. When shared by other organizations or when seen outside of their original context (such as on social media). They were not easily identifiable as PIIE products, making them effective as branding or outreach tools.
The primary objective of the visual update was to make every PIIE visual product an extension of the PIIE brand. And change them from functional but bland charts into effective branding and outreach tools. Ideally, creating PIIE graphics that could be shared in any context and be instantly identifiable as a PIIE product, such as another organization's social media account or in an article by a major news outlet. The second objective was to allow the graphics to be shared on PIIE's social media to drive attention to the original articles, rather than only being uses within the article itself. The third objective was to make PIIE graphics stand out from other similar organizations such as the IMF, World Bank, other think tanks, and publications from the U.S. Government.
While visual updates were made across the board, most of the work went into updating PIIE blog charts, PIIE charts, social media graphics, and the increasing use of sub-brands.